Xandao
Xandao — "x and o," as in to life — was a multi-year attempt at a brand about harmony between dualities: physical and metaphysical, art and technology, minimal and maximal. It ran commerce, art sub-brands, and a mission to help people live healthier and happier.
It never reached the scale I wanted, and I have not fully let it go, which is why it is filed here as gestating rather than closed. I am writing a post-mortem covering what worked, what did not, and why the underlying idea carried into what I am building now.